Google Analytics

Overview

While Google Search Console tells you how people find your site, Google Analytics tells you what they do once they arrive. Connecting your Google Analytics 4 property gives Orbitr agents a complete picture of user behavior — bounce rates, session duration, goal completions, and how traffic from different channels converts.

This behavioral layer is what separates surface-level SEO recommendations from meaningful business impact. Orbitr agents use Analytics data to prioritize pages that actually drive conversions, identify where users drop off, and measure whether improvements are translating to real outcomes.

What Agents Can Do

• Identify high-traffic pages with poor engagement that need content or UX improvements
• Measure conversion rates by landing page to prioritize optimization efforts
• Track which traffic sources (organic, paid, social, referral) are driving the most value
• Detect pages where users are bouncing at unusually high rates
• Monitor whether content updates or technical fixes lead to measurable engagement improvements
• Attribute revenue and goal completions back to specific keywords and pages
• Surface audience segments and behaviors that inform content strategy

Setup

1. Go to Settings → Integrations in your Orbitr dashboard
2. Click Connect next to Google Analytics
3. A popup will open asking you to sign in with Google
4. Select the Google account that has access to your GA4 property
5. Choose which GA4 property to connect
6. Authorize Orbitr to read your analytics data
7. The integration will confirm once your property is linked

Required Permissions

Orbitr requests read-only access to your Google Analytics 4 property. This includes:

• Report data — sessions, users, pageviews, engagement metrics, and conversion events
• Traffic acquisition — which channels and sources are sending traffic to your site
• Landing page performance — how individual pages perform in terms of engagement and conversions
• Audience data — aggregated demographic and behavioral information

Orbitr does not modify your Analytics configuration, goals, or tracking setup. All access is read-only.

Which Agents Use This

• SEO Workflow Agent — combines ranking data with behavioral data to prioritize pages with the most improvement potential
• CRO Agent — uses engagement and conversion metrics to identify optimization opportunities
• Content Agent — uses time-on-page and scroll depth signals to assess content quality
• Strategy Agent — incorporates traffic trends and conversion data into prioritization and planning
• CMO Dashboard — pulls key performance indicators for executive-level reporting