Google Ads

Overview

Orbitr's Google Ads integration bridges the gap between your SEO and paid search strategies. By connecting your Google Ads account, agents can analyze campaign performance, identify inefficiencies, and surface recommendations — all informed by the same keyword and audience intelligence that drives your organic strategy.

Rather than managing SEO and paid search in silos, Orbitr treats them as complementary channels. Organic keyword data informs paid strategy, and paid performance data reveals which messages and landing pages convert — feeding back into content and SEO decisions.

What Agents Can Do

• Analyze campaign, ad group, and keyword performance to identify underperforming spend
• Surface keywords with high cost-per-acquisition that could be targeted organically instead
• Identify search queries in your paid data that represent organic ranking opportunities
• Detect ad groups with poor quality scores and recommend landing page improvements
• Review audience targeting settings and flag gaps or overlap
• Monitor budget pacing and flag campaigns at risk of overspending or underspending
• Correlate paid and organic performance to identify cannibalization or synergy

Setup

1. Go to Settings → Integrations in your Orbitr dashboard
2. Click Connect next to Google Ads
3. A popup will open asking you to sign in with Google
4. Select the Google account linked to your Google Ads account
5. Choose which Google Ads account (or manager account) to connect
6. Authorize Orbitr to read and manage your campaigns
7. The integration will confirm once your account is linked

Required Permissions

Orbitr requests access to read and manage your Google Ads campaigns. This includes:

• Campaign data — campaign settings, budgets, status, and performance metrics
• Keyword and search term reports — which queries are triggering your ads and at what cost
• Ad and ad group data — creative performance, quality scores, and audience targeting
• Conversion data — goal completions and revenue attributed to your campaigns

Orbitr only makes changes to your campaigns when you explicitly approve a recommended action. Read-only analysis is performed continuously; any modifications require your review and confirmation.

Which Agents Use This

• Ads Strategy Agent — plans campaign structure, targeting, and budget allocation
• Keyword Research Agent — uses paid search data to identify high-converting terms for organic strategy
• Content Agent — uses ad copy performance data to inform on-page messaging and CTAs
• CRO Agent — correlates paid landing page performance with conversion optimization opportunities
• Strategy Agent — incorporates paid channel performance into overall marketing prioritization