Configuring Agents

Agent Configuration

Each agent can be configured to match your business goals and risk tolerance. Configuration happens at two levels:

1. Site-level settings — Apply to all agents working on a site
2. Product-level settings — Specific to each agent

Site Settings

Navigate to Settings to configure site-wide preferences:

• Business description — Help agents understand your business, industry, and target audience
• Brand voice — Define tone, style, and messaging guidelines agents should follow
• Target audience — Describe your ideal customers so agents can tailor content
• Competitors — List key competitors for competitive analysis and benchmarking

Agent-Specific Settings

Each product section has its own configuration options:

SEO & GEO Agent

• Target keywords and topic clusters
• Content types to focus on (blog posts, landing pages, product pages)
• Technical SEO priorities
• GEO optimization targets (which AI search engines to optimize for)

Paid Ads Agent

• Budget limits per platform
• Target ROAS goals
• Campaign types to create (search, display, shopping, social)
• Geographic targeting

Email Agent

• Sender information and domains
• List segmentation preferences
• Campaign frequency limits
• Compliance settings (CAN-SPAM, GDPR)

CRO Agent

• Conversion goals and KPIs
• Pages to prioritize for testing
• Experiment duration preferences
• Statistical significance thresholds

Social Media Agent

• Connected social accounts
• Posting schedule and frequency
• Content mix preferences
• Engagement response guidelines

Autonomy Levels

Control how much independence each agent has. See Autonomy Settings for details.

Updating Configuration

Settings can be changed at any time. When you update agent configuration, agents automatically adjust their strategy on the next task cycle. There's no need to restart or reset anything.